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What pieces of work are you most proud of? What Figma did really well recently was clarifying and emphasizing its brand values more by making changes to its brand gradually. Figma had a strong and unique brand identity from the start. I was especially inspired by Duolingo's 'Feature Font' because it aligned very well with their brand identity. I was impressed by the recent work of Duolingo and Figma. As a result of New Neek's strategy, they were able to gain 86,000 subscribers within a year, and I wish them the best.īranding of digital products - Since ProtoPie launched its new brand recently, I love to follow how other digital services build and develop their brand identities over time and analyze their approaches. Due to their friendly brand design and easy-to-understand writing tone, reading the news became a fun experience while commuting. It also reduces the pressure to filter fake news for readers. New Neek overcame the general distrust in media by delivering non-biased news content to readers.

New Neek is a platform sending newsletters to busy working people in Korea. New Neek - Most recently, the product that has been catching my attention is New Neek. What product have you recently seen that made you think this is great design? However, I believe taking enough time to process the everyday flood of information and apply that to my own work is even more important. Learning new skills and gaining new knowledge is important. Being surrounded by nature helps me to figure out my priorities and focus on them. While enjoying the scent of trees in parks or mountains, I can be closer to myself.

I like to surround myself with nature to escape the hustle and bustle of a big city like Seoul.

Also, I always get inspired by new interaction patterns in any kind of digital product and think about how they were composed.įurthermore, I get a lot of inspiration from nature. I take great pride that I can solve other designers their pain points they encounter every day in their design process. From their work to their design processes, I can naturally shape new ideas based on their experiences and pain points. Therefore, we can collaborate excitedly and efficiently.Īll the designers working in tech are my sources of inspiration as ProtoPie is a product for designers. We understand each other's roles and strengths. After discussing critical and urgent tasks intensively, we sometimes go to a cafe around the corner to blow off some steam by enjoying some delicious milk ice cream together. As other members work in different locations, we usually use Zoom to have remote meetings. We use Slack, Zoom, Notion, and Jira to communicate with each other. My working day usually starts from 10:30 am with a daily stand-up with my fellow product team members. However, I prefer to have face to face meetings with my colleagues during work. Working Time - My day to day working routine is based on what kind of work I have to complete on that day. There was a time when I used to spend the morning busy to study or work on side-projects for career development, but I realized spending calm and quality time with my family gives me a nice boost to kickstart the day.

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Morning - My morning routine usually starts at 8:00 when I wake up and have a full breakfast with my family. 'Design that makes people happy.' As a designer, it makes me happy that I can continuously consider beautiful things and humanity, two things I love the most. And I realized that the design that successfully solved the problem ultimately benefits humans. Problems to solve and clues can be found in people. There is always a person at the beginning and end of any process of solving problems with design. It was fun to sympathize with users' discomfort and solve it by design. In my second year at university, I had a task in analyzing and improving the usability of the software. I also have the disposition to broaden my understanding of human beings, observing them carefully. The starting point was the interest in graphic design and typography. I was fascinated by the minimal graphic design of the Korean stationery brand ' mmmg', and I remember reading the book 'Swiss Design Trip' written by the graphic designer Park Woo Hyuk over and over again. I enjoyed drawing from a young age, and in my teens, I was interested in beautiful and useful stationery. I think becoming a designer was a very natural process. Affection for beautiful things and humanity.